Iran's carpet is one of the most original arts of the Iranian people, which has a special place in the culture of Iran and the world.

In recent years, the marketing and export of Iran's carpet has undergone many ups and downs.

In this book, factors such as prices, packaging, advertising, transportation, policies and regulations have been discussed and the strengths and weaknesses of marketing and export of Iran's carpets have been considered and examined as much as possible.

Today, only organizations have a good position in the field of competition, which have made the main axis of their activity to meet the demands of customers and meet their needs. The insurance industry is one of the most complex services, the nature of which is somewhat impossible to understand before being used by a customer. On the other hand, this form of services involves features such as trust and credibility, which are very difficult to assess before use. Due to facing a wide range of insurance companies, insurance policyholders sometimes hesitate in choosing the brand of insurance companies and have difficulty in distinguishing the difference between different companies. Therefore, current insurance companies can successfully manage their brand equity in today's competitive environment to solve the insurance policyholders' problems.انتشارات مژک